Category Archives: film & video

Holographic Fashion

It’s been so long since I last blogged here! But my love for fashion hasn’t waned, that’s for sure!
For this post I’d like to share with you guys how holograms have changed the world of fashion.

This amazing footage from the Burberry FW2011 show in Beijing completely blew my mind away! Of course, other brands including McQueen and Diesel have also been known to include holographic effects in their runway shows before, but Burberry’s presentation was just refreshing and captivating.

And of course, if you haven’t already heard about the amazing Vocaloid technology in Japan, you better do a google search for it! Recently a Vocaloid “live” concert was held, by holographic characters! Check out my fav character Miku and all-time-fav song The World Is Mine, sung LIVE!!!!

Do you have any technologically fashionable things to share?

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black cult

Words are inadequate to describe this fantastic fashion/motion graphic reel for Gareth Pugh’s Fall 09 show.

The clothes are great of course, there’s a bit of wizardry and madness in them, but I love everything about the video, the whole cyber gothic cult feeling brought to us through the rigid movements of the model, the repetition and symmetry, the fantastic use of eerie, cult-like background music, and the excellent use of the ink as motion graphic effects. One might argue that such an artistic video might not give added value to the fashion but I think this really suits Gareth Pugh’s vision very well. In particular I love the part where the model ‘grows’ legs from the coat, like a beetle. It gives a little touch of nature, of growth, to the mechanical robotic concept so apparent since the first shot.

Also, I’ve been extremely interested in the use of ink/liquids as part of motion graphic videos for some time now. This reel reminds me of a fantastic short clip done by MIL:

And some experimental photography catching ink in motion, by yours truly:

 breathe wave fireworks

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