boho chic

Yoshida Reika, popular fashion blogger, who won the JJ x Osha-P competition last year and emerged as the brand producer for UNGRID, is the face of current Tokyo gyaru street fashion. Reika exudes a relaxed bohemian vibe with clever styling that oozes an overall ‘effortless chic’ feel to her way of dressing. Although my own personal style leans more towards the likes of ‘MODE gyaru’ a la Ena Matsumoto and Momoko Ogihara, Yoshida Reika gives the tired boho style a fresh face lift and makes it perfect for summer fashion. Check out her blog pics below.


Check out her blog for daily inspiration –


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